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Re: [Xaraya_devel] New Xaraya logo proposal

Subject: Re: [Xaraya_devel] New Xaraya logo proposal
From: Marty Vance
Date: Mon, 17 Dec 2007 11:47:15 -0700
Newsgroups: xaraya.devel
Pedro Innecco wrote:

> I like its framing, how the Manta comes out of it, etc. I am neutral 
> about the Manta, though. It's OK, but I was wondering how it would look 
> like if it was a little bit more abstract like Jo said...

The framing was done mathematically.  The frame itself is a square, 
while the open part the manta occupies is a golden rectangle (or very 
close to one): 1:1.6.

The manta expands beyond the frame for a couple reasons.  From a design 
standopint, it allows the manta to be bigger relative to the frame. 
Conceptually, it symbolizes "thinking outside the box" and "no limitations".

Granted, this logo is less abstract than the current one.  It is much 
less abtract than the original logo (still visible in the header 
graphics on xar.com), which was made from a ventral view photograph of 
an atlantic manta, species manta birostris.  The goals of "active", 
"flexibility", and "organic" are expressed in the pose, and would get 
lost if the shape was more abstract.  As a concession to abstraction 
(and for simplicity), I left off the manta's mandible fins.

> 
> Regards,
> P.
> 
> "jojodee" <jojodee@xxxxxxxxxxxxxxxxxx> wrote in message 
> news:fk5hlk$odt$1@xxxxxxxxxxxxxxxxxxxx
> 
>> "Marty Vance" <marty.vance@xxxxxxxxx> wrote in message
>> news:fk4mav$7sr$1@xxxxxxxxxxxxxxxxxxxx
>>
>>> Here I present to the community a new logo as a candidate to replace the
>>> existing one Xaraya has used for several years now.
>>
>>
>> ....
>>
>>> The images can be viewed at http://www.xaraya.com/~dracos/new_logo.html
>>>
>>> Please reply in this thread with comments.
>>>
>>
>> The current logo is still seems 'new' to me, as it has not really
>> be used as well as it could be since it was put on the website post 
>> 1.0 release.
>> It is probably a matter of personal preference, but I prefer a more
>> abstract concept for a logo, and so still quite like the one we 
>> currently have.
>>
>> Jo
>>
>>
>>
>>
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