macromedia.director.basics
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Re: Adobe MAX 2008

Subject: Re: Adobe MAX 2008
From: "mikromidas"
Date: Thu, 12 Jun 2008 11:20:02 +0000 UTC
Newsgroups: macromedia.director.basics

Interestingly, what you describe about your activities does not relate to what 
we do in our company at all, but still we're in the same business! "E-learning" 
is such a vast area. Most of what I heard mentioned in the halls in Barcelona 
was training for children (i.e. language training, maths...). We do training 
for adults in the service sector. Among adults you have those with (a lot of) 
formal education and those without, to put it sqarely, and these require very 
different training. We focus strongly on engaging content that stimulates 
reflection. Engaging content just for the sake of it is out - we call it 'the 
Las Vegas effect' when ther's nothing underneath. Video is often a key 
ingredient. "Content is king" for sure, but what do they really mean, at Adobe? 
With Adobe products you can certainly make a lot of BEAUTIFUL content, but how 
do you give it some meaning, i.e. how do you put actual content into that 
"content"? Actually I think this is a crisis somehow among 'creatives' these 
days... It's not just to make a picture, it must (very often) connect to 
something, and in a professional organisation that is a bit of a challenge. 
Adobe haven't helped much. I am pretty sure that the main reason why Premiere 
never has got a hold among corporate video editors is its traditional lack of 
good media handling; i.e. logging, sorting, versioning. Although things have 
improved, AVID is still much better. This is what Adobe is trying to rectify 
with Bridge and Version Cue, I believe. This is a different focus than content 
developers usually have: "what is it good FOR", instead of the traditional 
challange of "how good can I make it". the former approach is a more humanist 
and story telling approach, while the latter is a more technical one. As Adobe 
products gets easier and easier(???), it will be possible to shift focus to the 
usefulness of what you make. I'm not sure Adobe is concious about this. There 
is still no good general tool for pipeline work that could be used in 
e-learning, that handles user request in one end, leargning goals and solutions 
in the middle, and user tracking and reporting at the end. Thankfully, or 
perhaps our buisness wouldn't be around ;-)
 This post was not very Director specific. Story is that our grand application 
today could have been written in Director (90% of it), but since I am the only 
developer, and Director unfortunately is kind of 'closed world', it was not a 
realistic option. Damn good XML support would have helped though.


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